For Cadbury Boost Bars we had a tongue in cheek look at creative types pushing hard for fame in the online world. The 'Moreing' film was first, we got to create sculptures and blur the lines between what was real and what wasn't.
Then we made 'Meme, Myself & I'... a 10 minute mockumentary for MTV celebrating three Meme pioneers. For online content we got to learn a little more about these characters in 3 minutes pieces.
'Moreing' picked up a D&AD Yellow Pencil and other awards. And sales went up with no product placement.