Soccer in Australia had reached saturation point with diehard football fans. For the 2016/17 A-League season we turned our attention to converting the 1 million soccer playing kids who still didn't support an Aussie team. You Gotta Have A Team was born.
We had all the A-League teams pitch to one kid. It was a journey that was packed with once in a life time experiences as Yoshi traveled 21,000 kilometers on a fact finding tour that would see astounding results for the A-League and lead to a television rights deal that was unprecedented for The A-League.
In 2017 it has been awarded at D&AD, One Show, Cannes and two Grand Clios & two Golds.