We were tasked with a change of direction for Australia's biggest beer VB which had been in steady decline for almost a decade. It's not a fancy beer or a showy beer, it's a beer with blue collar heritage that has a mass following for its straight up Aussie Lager taste and levelling appeal. So we launched a new line The Drinking Beer - because that's what it's for - with a film that celebrated an epic march to a pub shot in a small town with thousands of extras, four cameras and two helicopters. It's the greatest celebration of Australian culture and 'tribal' groups you could ever fit into two minutes. It won two yellow pencils at D&AD and a Cannes Gold.