To launch VB Raw Beer, the younger raw filtered version of it's older brother Victoria Bitter we bought a small raw warehouse. Turned it into a 'Speed Shop'. An art space. A hang out joint. We made content with social influencers and held parties there with the centre piece being the 'rawification' of a classic Porsche. It was all live streamed over a few months through a unique micro site that also housed even more content, invitations and of course a competition to win the raw Porsche when it was done.
Here's a sizzle real to give you a taste.
(still sourcing all the pics etc)